Victoria’s Secret PINK

Social Media Management, Community Engagement

How I helped:

  • Coordinated and promoted multiple in-store events, resulting in over $5,000 worth of sales.
  • Managed branded social media properties (Facebook, Twitter, Instagram) resulting in an average of 64% follower growth across all platforms over an 18 month period.
  • Created/designed original promotional materials for all social media platforms.
  • Planned, promoted and executed community events resulting in more than 500 students in attendance.
  • Maintained effective communication with corporate headquarters.
  • Coordinated and conducted focus groups for market research.
  • Managed a team of 11 volunteers to carry out events.
  • Collaborated with and provided feedback to the PINK Merchant team to help design the “Just for Florida” Collection.