Social Media Management, Community Engagement
How I helped:
- Coordinated and promoted multiple in-store events, resulting in over $5,000 worth of sales.
- Managed branded social media properties (Facebook, Twitter, Instagram) resulting in an average of 64% follower growth across all platforms over an 18 month period.
- Created/designed original promotional materials for all social media platforms.
- Planned, promoted and executed community events resulting in more than 500 students in attendance.
- Maintained effective communication with corporate headquarters.
- Coordinated and conducted focus groups for market research.
- Managed a team of 11 volunteers to carry out events.
- Collaborated with and provided feedback to the PINK Merchant team to help design the “Just for Florida” Collection.